Tuesday, November 23, 2010

Are you Using Outdated SEO Techniques

Are you Using Outdated SEO Techniques
Are you using outdated SEO techniques? Is your business running at a loss because of these outdates practices? A lot of businesses do not change with the time. Very few people read about the changes that take place in the SEO industry and hence, tend to use the same textbook techniques that have long since been termed as outdated.

The funniest part is that nearly all the SEO firms today rely on the old textbook methods as the only form of optimization. However, you may ask that if SEO techniques such as font enhancements, meta-description tags, keyword placement, page Rank, and keyword density are all on the way out, then what techniques are on the way in?

Strictly speaking, all the textbook techniques are not on the way out so to say. But there’s no point sticking to these techniques if you cannot back them up with great content and a good reputation.

Many SEO firms and business owners rely on on-page optimization techniques and tag tweaking instead of the really unique techniques that build the value of their links and traffic. And although Google is not currently using the toolbar data, there is still more to getting your web pages to rank than playing around with your HTML and just mechanically submitting your website to directories.

The problem is that the kind of content generation and creative link building that is fast becoming the in thing requires a lot more of billable hours and can be very expensive. Whatever may be the case, the future trends of search engine marketing are all pointing towards creativity instead of technicalities. So, think viral and offline/online integration. Think social search, online PR, blog marketing, tagging and keyword message across corporate communications!

Friday, November 12, 2010

Top SEO Ecommerce Website Architecture Errors

Top SEO Ecommerce Website Architecture Errors
If an ecommerce website design is built without a proper search engine friendly architecture, your whole SEO effort can either have no effect or give limited success. If the ecommerce web design is not affecting the ranking of your site, you might need to act soon.

Sometimes, we make blunders while designing our sites. This blog will provide some tips to spot the website architecture mistakes before they have any impact on your site ranking:
  • Diminishing internal links: The most important component of SEO is links cannot be totally ignored. Often internal links are overlooked most of the time while trying to get inbound links from other sites. Internal links too count a lot in ranking and your site’s architecture should be planned to make the navigation easier, provide good places for keyword anchored links. Once you map out the architecture, think about the places to put links within the content.
  • Flash and JavaScript for navigation: These technologies seem so advanced and creative but they will mess up your pages as well as the navigation through the site. In fact, Google is finding it hard to improve its relationship with these technologies. But, you must cut Flash and Javascript out of the navigation area and opt for a much more prominent text based navigation.
  • No sitemap: A majority of ecommerce web designs have no sitemaps and that has resulted in them getting less attention from the search engines and the visitors. If you put sitemaps, you will be providing a great support for the overall SEO effort and make your path clear to the search engines.

Tuesday, November 2, 2010

How to make your ecommerce website search engine friendly

How to make your ecommerce website search engine friendly
A lot of organizations spend a huge amount of time and money to make their ecommerce website more search engine friendly. For ecommerce web site design, this is one main aspect that cannot be missed.

When you start your ecommerce website design project, you must remember to implement the SEO part in order to increase its exposure on the Internet. You will probably want to make sure your site comes up first when people search for products provided at your site.

The following steps would let you increase the effectiveness of your search engine optimization:
  • Write a detailed category description: Try to include a description on each category page, which will help to optimize sites for various keywords. Put the description in such way that can be displayed below the product listing. In the category description, you can include keyword specific phrases as that would have a big impact on your page ranking.
  • Create Product Reviews: When you create product reviews, it will provide an opportunity to add more keyword targeted content to your site. In it, you can include useful info like videos, pictures, detailed descriptions and analysis or any other subject matter that your potential shoppers will find helpful.
  • Product Descriptions Optimization: You can target long tail specific keywords in the product pages. Manufacturer-provided descriptions often used in ecommerce sites may not be useful for SEO. You can rewrite them and put targeted keywords in it.
The above points are useful and effective. Try implementing it and see the results.