Monday, December 20, 2010

The Three Most Important Aspects of your Ecommerce Web Site

The Three Most Important Aspects of your Ecommerce Web Site
Search engine optimization cannot detect those keywords that are unpredictable. This makes it impossible for your website to appear on the search results list. There are certain aspects that have to be considered if you want to make your ecommerce website search engine friendly.

A unique title tag is important for every page of your website. Titles help your website appear in search engine result pages. Therefore, it is recommended to have a unique title tag for every page of your website.

The next aspect to consider is navigation. Whether the navigation graphical or textual, it needs to be optimized for the search engines. It is usually advisable to generate navigation in a textual format. The text in this manner would be the category or the product name.

A site map is must when your site contains many pages. This will help categorize your web pages in the correct fashion. Also your ecommerce website will look organized even if you have many products. Your site map will inform your visitors of the main products offered by your company and the product line.

Your SEO ecommerce website will become search engine friendly only if you keep the above three aspects in mind.

Sunday, December 5, 2010

The 3 Important Strategies for the Success of your Ecommerce Web Site

The 3 Important Strategies for the Success of your Ecommerce Web Site
With each passing day, ecommerce is blooming as a successful business option. The profits it offers are ripe and never ending. However, creating the perfect web site is extremely crucial because customers are very choosy about the right kind of site to deal with. Keep the following strategies in mind and draw in more customers and greater profits.
  • Each item should be displayed individually, unless you have more than two hundred products in each sub category. A good sized picture along with its special features all help the customer visualize and better appreciate the product they are going to buy.
  • Offer your consumers profitable deals. This should be especially followed in discount sites. Display the MSRP price as well as your discounted price. The difference between the two will make your consumers realize how much they are saving.
  • Have a Search Bar on every page. This helps them to navigate easily from one page to another without getting confused. So, if they want to purchase multiple items, they will be able to easily find what they need.
Follow each of these strategies and you will be happy with what you have in hand. Always remember, your Ecommerce Web Site Design is an important factor for the success of your online business.