Tuesday, November 2, 2010

How to make your ecommerce website search engine friendly

How to make your ecommerce website search engine friendly
A lot of organizations spend a huge amount of time and money to make their ecommerce website more search engine friendly. For ecommerce web site design, this is one main aspect that cannot be missed.

When you start your ecommerce website design project, you must remember to implement the SEO part in order to increase its exposure on the Internet. You will probably want to make sure your site comes up first when people search for products provided at your site.

The following steps would let you increase the effectiveness of your search engine optimization:
  • Write a detailed category description: Try to include a description on each category page, which will help to optimize sites for various keywords. Put the description in such way that can be displayed below the product listing. In the category description, you can include keyword specific phrases as that would have a big impact on your page ranking.
  • Create Product Reviews: When you create product reviews, it will provide an opportunity to add more keyword targeted content to your site. In it, you can include useful info like videos, pictures, detailed descriptions and analysis or any other subject matter that your potential shoppers will find helpful.
  • Product Descriptions Optimization: You can target long tail specific keywords in the product pages. Manufacturer-provided descriptions often used in ecommerce sites may not be useful for SEO. You can rewrite them and put targeted keywords in it.
The above points are useful and effective. Try implementing it and see the results.

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