Tuesday, October 26, 2010

Good Customer Service is Vital for Online Business Success

Good Customer Service is Vital for Online Business Success
Brands are extremely important in creating impressions and increasing recognition with customers. For an online business, brands are even more important. What with the increase in the online shopping trends, customers make decisions of where to shop and what to buy much faster than they do in live stores. Brand equals trust in the world of Internet marketing. Nobody wants to go to an unknown store and submit confidential credit card information to people they don’t trust.

However, if yours is a small business and you don’t have the kind of money to spend on building a brand and on splurging on advertisements, then there is still another solution for you. The key to this is customer service. Here are a few tips to enhance your customer service experience:
  • Good Brands don’t always mean good service: Many businesses provide the best customer service but don’t generally boast about it in their image. And for some businesses, it is the other way round. Branding is not always equivalent to good services. Just because a company has a strong brand, does not mean it will provide customers with a luxurious and simple shopping experience.
  • Trust you’re Customer and your Customer will Trust you: Offer free samples, free assessments or free consultations without trying to be too much of a salesman. This will show that you trust your customers.
Above all, you can show your outstanding salesmanship skills by offering your customers a number of ways to contact you personally – email, phone number, fax etc. Also, adding a live chat increases your customers trust in you.

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