Tuesday, June 29, 2010

Four SEO mistakes of E-commerce Sites

Four SEO mistakes of E-commerce Sites
As e-commerce continues to grow and gain momentum today, the work of extensive search engine optimization site development should not be overlooked. An SEO friendly e-commerce site can easily help mark your business at the realm of the web world permanently.

It is very important to understand the objectives of your e-business if you want to make the SEO effort precise. Without a well defined business goal, you may as well commit many SEO mistakes. With the e-commerce market continuing to climb faster, you can’t afford to lose time on making mistakes in your SEO strategies. Listed below are some of the key reasons of SEO mistakes in e-commerce sites:
  • Lack of focus: One of the primary causes of SEO mistakes is failing to develop a purposeful and measurable e-business objective. You must know all about your site from its strengths to its weaknesses and identify products/services. When you are clear about what your site’s goal is, applying SEO is easy.
  • Failing to understand your Customer’s needs: SEO is not all about the search engines; it is also about the end users. When you write web content, try to think like the customers. If you fail to provide what the users want, you are doomed. Other than content, design your site practicing a universal usability principle.
  • Lengthy Points: Users are not interested in lengthy content. A brief and to the point content is enough to attract them. Make the page, product or service speak for itself. Avoid fancy words. Just be graceful and do not try to over explain.
  • Failing to change: Even the most accurate SEO services will not be effective in attracting the preferred audiences. You should optimize your content and keywords from time to time and try to catch up with the ever changing trend. In the current e-commerce era, modifying and migrating into new trend is quick and easy.
Hopefully, the above points will help you understand the fact that an SEO campaign can fail if you are not certain about your business purposes. First try to learn all about your e-business plan and then, go ahead with your SEO campaign.

Friday, June 11, 2010

How to increase sales revenue by utilizing our ecommerce services

How to increase sales revenue by utilizing our ecommerce services
The best marketing techniques are the ones that result in maximum conversions and also improves the image of the brand. Apart from implementing the tested and tried strategies, e-commerce businesses is required to experiment and develop new tactics. They must carefully allocate a part of the budget to encourage and test original ideas for promotion and sales. The following are some of the most used e-commerce development techniques used to increase sales.

Search Engine Optimization (SEO) :The most effective of all sales conversion techniques is Search Engine Optimization (SEO). The onus of keeping the content updated and fresh and attractive lies on the e-commerce website's content management team. The content should reflect the changing trends in associated search activities

Search Engine Marketing :Next in line is search related and pay-per-click(PPC) advertising techniques. The e-commerce web design and development services should take customers to a page where they can fix the purchase immediately after they click on an advertisement. The customer should not be distracted by overloaded information or a home page at this point.

Electronic Newsletter: The other most effective technique which leads to sales conversion is sending out an electronic newsletter. The newsletter should consists of updated content, upcoming deals and offers to attract customers. E-commerce website design and development services should compel people to sign in for exclusive information and updates from the web outlet. This is a good way for the e-commerce business to build a targeted customer segment for both its products and services.