Monday, December 20, 2010

The Three Most Important Aspects of your Ecommerce Web Site

The Three Most Important Aspects of your Ecommerce Web Site
Search engine optimization cannot detect those keywords that are unpredictable. This makes it impossible for your website to appear on the search results list. There are certain aspects that have to be considered if you want to make your ecommerce website search engine friendly.

A unique title tag is important for every page of your website. Titles help your website appear in search engine result pages. Therefore, it is recommended to have a unique title tag for every page of your website.

The next aspect to consider is navigation. Whether the navigation graphical or textual, it needs to be optimized for the search engines. It is usually advisable to generate navigation in a textual format. The text in this manner would be the category or the product name.

A site map is must when your site contains many pages. This will help categorize your web pages in the correct fashion. Also your ecommerce website will look organized even if you have many products. Your site map will inform your visitors of the main products offered by your company and the product line.

Your SEO ecommerce website will become search engine friendly only if you keep the above three aspects in mind.

Sunday, December 5, 2010

The 3 Important Strategies for the Success of your Ecommerce Web Site

The 3 Important Strategies for the Success of your Ecommerce Web Site
With each passing day, ecommerce is blooming as a successful business option. The profits it offers are ripe and never ending. However, creating the perfect web site is extremely crucial because customers are very choosy about the right kind of site to deal with. Keep the following strategies in mind and draw in more customers and greater profits.
  • Each item should be displayed individually, unless you have more than two hundred products in each sub category. A good sized picture along with its special features all help the customer visualize and better appreciate the product they are going to buy.
  • Offer your consumers profitable deals. This should be especially followed in discount sites. Display the MSRP price as well as your discounted price. The difference between the two will make your consumers realize how much they are saving.
  • Have a Search Bar on every page. This helps them to navigate easily from one page to another without getting confused. So, if they want to purchase multiple items, they will be able to easily find what they need.
Follow each of these strategies and you will be happy with what you have in hand. Always remember, your Ecommerce Web Site Design is an important factor for the success of your online business.

Tuesday, November 23, 2010

Are you Using Outdated SEO Techniques

Are you Using Outdated SEO Techniques
Are you using outdated SEO techniques? Is your business running at a loss because of these outdates practices? A lot of businesses do not change with the time. Very few people read about the changes that take place in the SEO industry and hence, tend to use the same textbook techniques that have long since been termed as outdated.

The funniest part is that nearly all the SEO firms today rely on the old textbook methods as the only form of optimization. However, you may ask that if SEO techniques such as font enhancements, meta-description tags, keyword placement, page Rank, and keyword density are all on the way out, then what techniques are on the way in?

Strictly speaking, all the textbook techniques are not on the way out so to say. But there’s no point sticking to these techniques if you cannot back them up with great content and a good reputation.

Many SEO firms and business owners rely on on-page optimization techniques and tag tweaking instead of the really unique techniques that build the value of their links and traffic. And although Google is not currently using the toolbar data, there is still more to getting your web pages to rank than playing around with your HTML and just mechanically submitting your website to directories.

The problem is that the kind of content generation and creative link building that is fast becoming the in thing requires a lot more of billable hours and can be very expensive. Whatever may be the case, the future trends of search engine marketing are all pointing towards creativity instead of technicalities. So, think viral and offline/online integration. Think social search, online PR, blog marketing, tagging and keyword message across corporate communications!

Friday, November 12, 2010

Top SEO Ecommerce Website Architecture Errors

Top SEO Ecommerce Website Architecture Errors
If an ecommerce website design is built without a proper search engine friendly architecture, your whole SEO effort can either have no effect or give limited success. If the ecommerce web design is not affecting the ranking of your site, you might need to act soon.

Sometimes, we make blunders while designing our sites. This blog will provide some tips to spot the website architecture mistakes before they have any impact on your site ranking:
  • Diminishing internal links: The most important component of SEO is links cannot be totally ignored. Often internal links are overlooked most of the time while trying to get inbound links from other sites. Internal links too count a lot in ranking and your site’s architecture should be planned to make the navigation easier, provide good places for keyword anchored links. Once you map out the architecture, think about the places to put links within the content.
  • Flash and JavaScript for navigation: These technologies seem so advanced and creative but they will mess up your pages as well as the navigation through the site. In fact, Google is finding it hard to improve its relationship with these technologies. But, you must cut Flash and Javascript out of the navigation area and opt for a much more prominent text based navigation.
  • No sitemap: A majority of ecommerce web designs have no sitemaps and that has resulted in them getting less attention from the search engines and the visitors. If you put sitemaps, you will be providing a great support for the overall SEO effort and make your path clear to the search engines.

Tuesday, November 2, 2010

How to make your ecommerce website search engine friendly

How to make your ecommerce website search engine friendly
A lot of organizations spend a huge amount of time and money to make their ecommerce website more search engine friendly. For ecommerce web site design, this is one main aspect that cannot be missed.

When you start your ecommerce website design project, you must remember to implement the SEO part in order to increase its exposure on the Internet. You will probably want to make sure your site comes up first when people search for products provided at your site.

The following steps would let you increase the effectiveness of your search engine optimization:
  • Write a detailed category description: Try to include a description on each category page, which will help to optimize sites for various keywords. Put the description in such way that can be displayed below the product listing. In the category description, you can include keyword specific phrases as that would have a big impact on your page ranking.
  • Create Product Reviews: When you create product reviews, it will provide an opportunity to add more keyword targeted content to your site. In it, you can include useful info like videos, pictures, detailed descriptions and analysis or any other subject matter that your potential shoppers will find helpful.
  • Product Descriptions Optimization: You can target long tail specific keywords in the product pages. Manufacturer-provided descriptions often used in ecommerce sites may not be useful for SEO. You can rewrite them and put targeted keywords in it.
The above points are useful and effective. Try implementing it and see the results.

Tuesday, October 26, 2010

Good Customer Service is Vital for Online Business Success

Good Customer Service is Vital for Online Business Success
Brands are extremely important in creating impressions and increasing recognition with customers. For an online business, brands are even more important. What with the increase in the online shopping trends, customers make decisions of where to shop and what to buy much faster than they do in live stores. Brand equals trust in the world of Internet marketing. Nobody wants to go to an unknown store and submit confidential credit card information to people they don’t trust.

However, if yours is a small business and you don’t have the kind of money to spend on building a brand and on splurging on advertisements, then there is still another solution for you. The key to this is customer service. Here are a few tips to enhance your customer service experience:
  • Good Brands don’t always mean good service: Many businesses provide the best customer service but don’t generally boast about it in their image. And for some businesses, it is the other way round. Branding is not always equivalent to good services. Just because a company has a strong brand, does not mean it will provide customers with a luxurious and simple shopping experience.
  • Trust you’re Customer and your Customer will Trust you: Offer free samples, free assessments or free consultations without trying to be too much of a salesman. This will show that you trust your customers.
Above all, you can show your outstanding salesmanship skills by offering your customers a number of ways to contact you personally – email, phone number, fax etc. Also, adding a live chat increases your customers trust in you.

Friday, October 1, 2010

Why Regular Website Maintenance is goof for your Business

Why Regular Website Maintenance is goof for your Business
It is not only important to design your website, but it is just as important tp program, host and maintain it. That is, if you want your site to be regularly updates and glitch-free; a site that works at optimal levels. However, maintenance and redesigning are 2 completely different things. Website maintenance is all about the ongoing support to change the content and images and to regularly update information.

Some of the functions that are included in website maintenance include:
  • Bug Fixing
  • Correcting Broken Links
  • Correcting Wrong Spelled Text
  • Updating Page Titles
  • Adding New Pages
  • Checking whether all the programmed forms are functioning properly
These are just a few of the functions. With regular website maintenance support, your website will malfunction every now and then, thus affecting its credibility. For instance, such websites that are transaction-oriented, like ticket booking sites, are required to perform accurately at any given time. Without a maintenance support team, these sites will run at a loss.

Many of the bigger companies have recognized the importance of keeping an in-house team of website maintenance experts. However, the smaller businesses cannot afford a separate team on their pay rolls, as it diverts their attention from the core areas. For such businesses, it is important to outsource the website maintenance tasks to companies that specialize in such services. Most web designing and development companies offer these services as well, and if you have hired such a company for your web design work, then you can continue to use their services for your web maintenance work.

Many companies specifically offer website maintenance services. However, it is important to choose a company carefully, as an incompetent company can lead to multiple repercussions. Regular communication should be made when you sign up with an efficient website maintenance company. It is not enough to just hire a team and leave the monitoring and maintenance to the team, but as a website owner, it is important to check if the work is going as you want it to or not.